CCPA Compliance: What Are Your Rights?

The California Consumer Privacy Act (CCPA) officially took effect on January 1, 2020. This legislation expands the right of consumers in California to control the information about them that is collected by businesses that they interact with. The CCPA applies to for-profit companies that are based or do business in the state of California.

As a California-based business, Mission Valley Kubota is committed to complying fully with the CCPA. This section provides an overview of your rights under the CCPA and the procedures that Mission Valley Kubota has put in place to safeguard these rights.

Under the CCPA, you have the following rights:

The right to know what information is being collected about you

You have the right to send a request to Mission Valley Kubota for access to information we have collected about you over the last twelve months:

  • The types of information we have collected about you
  • The categories of sources from which we obtained your information
  • The categories of third-party entities with whom we share your information
  • The specific information we collected about you
  • Our purpose for collecting or selling your information

If we have sold your information for any business purpose, you have the right to know which categories of information were sold to each third-party entity.

If we have disclosed your information for any business purpose, you have the right to know which categories of information we disclose.

This information will be provided to you in a portable and easily accessible format. In general, this information will be delivered within 45 days of the consumer’s request (provided that the request can be verified). Mission Valley Kubota is permitted by the CCPA to extend the time period by an additional 45 days if necessary. You will be notified within the initial 45-day period if an extension is required.

The right to delete personal information collected about you

Upon receiving a verified request, Mission Valley Kubota will delete, and direct our service providers to delete, any information that we have collected about you, except for certain information that the CCPA allows us to retain. The following types of information, which are acknowledged by the CCPA as important for business operations, are not subject to deletion:

  • Information required to complete transactions, fulfill a warranty, provide goods or services, or execute terms of a contract with the customer.
  • Information required to detect security incidents and protect against illegal activity.
  • Information required to debug to identify and correct errors that impair functionality.
  • Information required to exercise free speech, protect another consumer’s right to free speech, or exercise another legal right.
  • Information required to comply with the California Electronic Communications Privacy Act.
  • Information required to engage in research that is in the public interest.
  • Information required to perform, in a lawful manner, internal functions that align with the consumer’s reasonable expectations.
  • Information required to comply with legal obligations.

The right to opt out of the sale of your personal information

Upon receiving a verified request, Mission Valley Kubota will cease selling your information.

Children who are 13-15 years old must provide “opt-in” consent to allow us to sell their information. Children under 13 must have to consent of a parent or guardian to opt in.

The right to non-discriminatory service

Mission Valley Kubota will not discriminate against a customer for exercising any right provided to them under the CCPA.

This means that we will not:

  • Deny goods and services to you;
  • Charge different prices to you;
  • Provide a different level of service to you;
  • Provide a different quality of goods to you; or
  • Suggest that you will be subject to any of the above actions for exercising your rights under the CCPA

The CCPA does permit us to provide financial incentives, charge different rates, or offer a different quality of goods and services if it is reasonably related to the value of the consumer’s information. Participation in any financial incentive program requires “opt-in” consent from you.

How to Contact Us

To exercise any of your rights under the CCPA, you may contact us by:

  • Calling us at 408.416.3720


  • Emailing us at

We will verify your identity prior to acting upon your request. The CCPA allows you to make two requests for access to your personal data in a 12-month period. You may also make a request on behalf of your minor child(ren).